Creative Portfolio for Bucketsquad

Creative Leadership

As campaign lead, I have generally owned top-level creative direction, which includes identifying, hiring, and guiding Creative Directors and staff to carry specific functions.

For the Air Jordan XI 'Concord' launch, I owned creative execution across all digital and retention channels. I wrote every brief and approved every asset. We lit up every channel and sold out 1.8M units in a couple hours. My success with this campaign led to an invitation to oversee Air Jordan's editorial platform.

Editorial Design

As owner of the AIR blog, I directed editorial design and platform-level creative direction in partnership with the Jordan Brand Design team. I mentored a team of 3 designers, 2 copywriters, and 2 production designers. I developed multiple popular creative concepts, including PE Watch, Styles, and the Remembering series.

Creative Direction

As Creative Director, I have overseen content productions, product launches, and campaigns for Tractor, Zillow, Lyft, Chipotle, and Dometic.

Sound & Music

I have more than 40 credits in film, TV, and commercial placements as composer and 14 LP and EP credits as producer and songwriter. I've performed the role of music supervisor for more than 100 campaigns and have a library of methods for creatively sourcing music.

Photography

16 years behind a camera. Specialized in film capture. Street from the hip, sports, landscapes, and black & white.

Graphic

Design credits stretching over 20 years. Mastery of design tools and processes. My greatest skill is the ability to intricately mentor creatives on elements of design language, visual communication, and brand alignment.

Food & Garden

I've designed gardens for the UC Master Gardeners program, invented bitters recipes for bars, curated menus and dishes for restaurants, and developed a line of hot sauces for my own Shake It Up Sauce.