HashiCorp IP Launch

Client: HashiCorp
Campaigns: Trust the Source, Build Up, Brand Drumbeat
Web Dev Project: Cloud Operating Model Interactive Microsite

Timed perfectly to align with HashiCorp's initial public offering, we partnered with Mediasmith to ensure our Trust the Source digital campaign showed up in all the right places. We exceed projected metrics by more than 85%.

We followed up this exhilarating brand moment with increased brand presence in paid media and an immersive digital retelling of their Cloud Operating Model whitepaper.

Finally, our multi-channel Build Up campaign hit +300% targeted clicks.