Professional Resume

SUMMARY

Dynamic and results-driven Product Marketing Manager with twelve years of experience leading global marketing initiatives and seven years of experience launching innovative products for industry leaders such as Adobe, Microsoft, and HashiCorp. Proven track record in developing core product positioning, exceeding engagement KPIs, and driving significant brand growth. Adept at navigating ambiguity, collaborating cross-functionally, and engaging communities to highlight user achievements. Demonstrates technical fluency and a deep curiosity for AI technologies, with a strong ability to articulate visionary concepts that inspire stakeholders and customers alike.

RELEVANT EXPERIENCE

Owen Jones & Partners, Portland, OR
Senior Producer, Content Marketing – 2022-2024

  • Developed market strategies for Adobe’s AI features in Creative Cloud, Express, and Firefly, resulting in successful launches and significant industry attention.
  • Led creative and technical teams at Microsoft for AI training projects, coordinating with product, machine learning, and design teams to develop features for Office and Create.Conducted competitive analysis and audience segmentation strategies for HashiCorp that redefined their brand marketing approach
  • Developed core positioning and messaging for multiple HashiCorp enterprise product marketing initiatives, engaging their builder community and exceeding campaign engagement metrics by 300%.
  • Conducted a comprehensive research project on AI tools in marketing operations, testing over 40 softwares and producing a white paper on “AI in Creative Workflows”.

Integrated Editorial Producer, Nike Jordan Brand – 2019-2022

  • Led editorial marketing production for Nike Jordan Brand, leading strategy, copy, editing, production, and technical teams while coordinating collaboration between product, brand, marketing, and engineering teams 
  • As Product Owner for the AIR Jordan blog, directed feature upgrades, custom campaign designs, and innovative mobile experiences. Collaborated with Legal and Membership teams at Nike to ensure safety and security of client data and engagement. 
  • Produced and presented monthly analytics reports summarizing vast amounts of engagement and sales data into concise stories to influence digital, social, product, and SEO strategies.
  • Oversaw expansion of localization and translation features to bring Jordan editorial content to Europe, Asia, Africa, and South America.

Lead Digital Producer, Nike Jordan Brand – 2018-2019

  • Managed and mentored a team of 12-14 producers, project managers, designers, copywriters, strategists, and production designers.
  • Developed content strategies for product launches, seasonal campaigns, and brand initiatives publishing to nike.com, the Nike app, email, paid digital, editorial, and social channels.
  • Coordinated massive cross-functional team collaborations involving multiple internal product, marketing, and technical teams, external vendor and partner agencies, and international localization partners.
  • Led production for the Air Jordan XI 'Concord' release, selling more than 1.8 million units in what was the largest shoe release in industry history.

EDUCATION

University of Southern California, Los Angeles, CA
BA Philosophy, National Hispanic Scholar – 2000-2004

TECHNICAL SPECIFICATIONS

Skills: Brand Strategy, Cross-Team Communications, Product Development, Budget Management, Creative Advertising, Concept Development, Product Lifecycle Management, GTM Strategies, UX/UI, B2B, B2C, SaaS, Paid Media, Organic Content, Vendor Relation, Artist Relations, Stakeholder Relations, Negotiations, Team-Building, Mentorship, Content Production, Audio Engineering, AI workflows, LLM Prompt Engineering, Technical and Creative Writing
Tools: Airtable, Microsoft Office, Excel, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Premiere, After Effects, Figma, Google Suite, Logic Pro, Pro Tools, Ableton Live, Basecamp, Asana, Trello, ClickUp, Gen AI tools
Interests: Future Tech, Music, Tea, Soccer, Gardening, Poetry, Comedy, Food History, Geography, Genetic Biology, Rescue Animals